Table of Contents
- Introduction
- Definitions
- Data We Collect
- How Data is Collected
- How We Use Your Data
- Legal Basis for Processing
- Data Sharing & Disclosure
- Data Retention
- Data Security Measures
- Cookies & Tracking Technologies
- Your Rights
- Protection of Minors
- Third-Party Services & Links
- Changes to This Policy
- Contact Us
1 Introduction
citinow77 ("citinow77", "we", "us", "our") operates the online casino and sports betting platform accessible at citinow77.cam ("Platform"). We are committed to protecting the privacy and personal data of all individuals who interact with our Platform, including registered players, prospective players, and visitors to our website.
This Privacy Policy ("Policy") explains in clear and transparent terms: (a) what personal data we collect from you; (b) the purposes for which that data is used; (c) the legal basis on which we process your data; (d) how we share your data where necessary; (e) the security measures we employ to protect your information; and (f) the rights you hold in respect of your personal data.
This Policy applies to all personal data collected through the citinow77 Platform, including data provided during account registration, during identity verification (KYC), through payment transactions, and through your general use of the Platform's games and services. It applies to players across Malaysia, including those based in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other locations.
By registering an Account on citinow77, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. This Policy must be read alongside our Terms & Conditions.
citinow77 will never sell, rent, or trade your personal data to third-party advertisers or data brokers. Your information is used solely for the purposes described in this Policy — no more, no less.
2 Definitions
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, identification number, contact details, financial data, and behavioural data. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, erasure, or destruction — whether automated or manual. |
| "Data Subject" | The natural person to whom the Personal Data relates — i.e., you, the Player or website visitor. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data. For this Platform, the Data Controller is citinow77. |
| "Data Processor" | A third party that processes Personal Data on behalf of citinow77, such as payment processors, KYC verification services, and IT infrastructure providers. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose. |
| "KYC" | Know Your Customer — mandatory identity and age verification required before a Player can make their first withdrawal from the Platform. |
| "Cookies" | Small text files placed on your device by the Platform to enable functionality, track preferences, and gather usage analytics. |
3 Data We Collect
citinow77 collects Personal Data from you in connection with your use of the Platform. The categories of data we collect are set out below, categorised by the context in which they are provided.
3.1 Account Registration Data
- Full legal name
- Date of birth (to verify you are at least 21 years of age)
- Email address
- Mobile phone number
- Preferred username and encrypted password
- Country and city of residence (e.g., Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya)
3.2 Identity Verification (KYC) Data
- Government-issued identity document number (Malaysian MyKad or passport number)
- Scanned or photographed copies of identity documents
- Selfie or liveness verification image (where required)
- Proof of payment method ownership (e.g., screenshot or statement from Touch'n Go eWallet, Boost, Maybank, CIMB, Public Bank, or other supported Malaysian channels)
3.3 Financial Transaction Data
- Deposit and withdrawal amounts and dates
- Payment method details (e-wallet account reference, bank account number, DuitNow ID, FPX transaction reference)
- Transaction history and wallet balance records
- Cryptocurrency wallet addresses (where applicable)
3.4 Gaming and Behavioural Data
- Game session logs, bet history, and wager amounts
- Sports betting selections (EPL, Liga Super Malaysia, UFC, and other markets)
- Win/loss records and promotional participation history
- Responsible gambling tool usage (deposit limits, session timers, self-exclusion requests)
3.5 Technical and Device Data
- IP address and approximate geolocation derived from IP
- Device type, operating system, and browser version
- Login timestamps and session duration data
- Cookies and similar tracking technology data (see Section 10)
3.6 Communication Data
- Records of customer support interactions (live chat transcripts, email correspondence)
- Feedback, complaints, and dispute records
- Marketing preference settings and opt-in/opt-out records for promotional communications
Note on Sensitive Data: citinow77 does not intentionally collect sensitive personal data categories (such as racial or ethnic origin, political opinions, health data, or religious beliefs) unless strictly required for regulatory compliance purposes (e.g., AML reporting). Where such data is incidentally provided by a Player, it will be handled with heightened security measures.
4 How Data is Collected
citinow77 collects your Personal Data through the following means:
- Directly from you — when you register an Account, complete KYC, make a deposit or withdrawal, contact support, respond to promotions, or use any other interactive feature on the Platform.
- Automatically through the Platform — via cookies, web beacons, server logs, and similar technologies that record technical and behavioural data when you browse or interact with citinow77.cam.
- From third-party payment processors — such as Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong Bank, in connection with processing your deposit and withdrawal transactions.
- From identity verification service providers — third-party KYC partners who assist citinow77 in verifying the authenticity of identity documents and detecting fraudulent submissions.
- From fraud prevention and AML screening services — automated systems and third-party providers used to detect suspicious transaction patterns and ensure compliance with anti-money laundering obligations.
5 How We Use Your Data
citinow77 uses your Personal Data for the following purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining, and securing your Player Account, including login authentication and2FA verification. |
| Identity & Age Verification | Confirming that you are at least 21 years of age and are who you claim to be, as required by our responsible gambling and regulatory obligations. |
| Payment Processing | Processing deposits and withdrawal requests via your chosen Malaysian payment channel (Touch 'n Go eWallet, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong, Boost, GrabPay, or cryptocurrency). |
| Regulatory Compliance | Meeting our KYC, AML, and licensing obligations, including the reporting of suspicious transactions where legally required. |
| Fraud Prevention | Detecting and preventing fraudulent activity, multi-accounting, bonus abuse, money laundering, and other prohibited conduct. |
| Responsible Gambling | Monitoring player behaviour to identify potential signs of problem gambling and administering self-exclusion, deposit limits, and session time controls where requested. |
| Platform Improvement | Analysing aggregated, anonymised usage data to improve Platform performance, game selection, and user experience. |
| Customer Support | Responding to support enquiries, complaints, and disputes, and maintaining records of those interactions for quality assurance. |
| Marketing Communications | Sending promotional offers, bonus notifications, and platform updates where you have opted in to receive such communications. You may opt out at any time. |
| Legal Obligations | Complying with court orders, regulatory directions, or lawful requests from competent authorities. |
6 Legal Basis for Processing
citinow77 processes your Personal Data only where a legitimate legal basis exists. The applicable legal bases are:
- Contractual Necessity: Processing is necessary to perform our obligations under the Terms & Conditions you have agreed to — including account management, payment processing, and KYC verification.
- Legal Obligation: Processing is required by applicable law, including anti-money laundering legislation, financial regulations, and licensing conditions imposed by our operating jurisdiction.
- Legitimate Interests: Processing is necessary for citinow77's legitimate business interests — such as fraud prevention, platform security, and service improvement — provided those interests are not overridden by your privacy rights.
- Consent: Where you have given explicit consent — for example, to receive marketing communications or to participate in optional data analytics programmes — we will process your data on that basis. You may withdraw consent at any time without affecting the lawfulness of prior processing.
7 Data Sharing & Disclosure
citinow77 does not sell, rent, or trade your Personal Data. We may share your data with the following categories of third parties, strictly on a need-to-know basis and subject to appropriate data processing agreements:
- Payment Service Providers: Malaysian e-wallet operators (Touch 'n Go, Boost, GrabPay), banking institutions (Maybank, CIMB, Public Bank, Hong Leong), DuitNow and FPX infrastructure operators, and cryptocurrency exchange services — to process your financial transactions.
- Identity Verification Partners: Third-party KYC service providers who assist in verifying the authenticity of identity documents submitted during account verification.
- Game Software Providers: Licensed international game studios whose software runs on the citinow77 Platform, where minimal technical data (session identifiers) may be exchanged to operate games correctly.
- Fraud & AML Detection Services: Automated screening services used to detect money laundering, fraud patterns, and sanctions list matches.
- IT Infrastructure and Cloud Services: Hosting, database, and cybersecurity providers that support the secure operation of the Platform. All such providers are bound by strict data processor agreements.
- Legal and Regulatory Authorities: Where we are legally required to disclose data — for example, in response to a court order, regulatory investigation, or law enforcement request from a competent authority.
citinow77 strictly prohibits the sale of Personal Data to advertisers, data brokers, or any other commercial third parties for profiling or targeting purposes. This prohibition is absolute and not subject to opt-out — it is simply not done.
8 Data Retention
citinow77 retains your Personal Data only for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable legal, regulatory, or licensing obligations.
8.1 Active Accounts: For the duration of your active Account relationship with citinow77, all Account, KYC, transaction, and gaming data is retained to support ongoing service delivery, regulatory compliance, and dispute resolution.
8.2 Closed Accounts: Following voluntary or involuntary Account closure, citinow77 retains your Personal Data for a minimum of five (5) years from the date of closure. This retention period reflects our obligations under AML legislation and our licensing conditions, which require us to maintain records capable of supporting regulatory investigations or civil disputes that may arise after closure.
8.3 Inactive Accounts: Accounts that have had no login activity for 24 consecutive months are classified as inactive. citinow77 may contact you to confirm whether you wish to maintain your Account before initiating a data minimisation review.
8.4 Marketing Data: Where you have opted in to receive marketing communications, your marketing preferences are retained until you opt out. Opt-out requests are processed within 5 business days.
After the applicable retention period expires, citinow77 will securely delete or anonymise your Personal Data in accordance with our internal data lifecycle management procedures.
9 Data Security Measures
citinow77 employs a comprehensive set of technical, organisational, and procedural security measures to protect your Personal Data against unauthorised access, disclosure, alteration, or destruction:
- 256-bit AES Encryption at Rest: All Personal Data stored in our databases is encrypted using AES-256, the same standard used by financial institutions globally.
- TLS/SSL Encryption in Transit: All data transmitted between your device and citinow77.cam is protected by TLS 1.2 or higher, preventing interception during transmission.
- Access Controls: Access to Personal Data within citinow77's internal systems is restricted to authorised personnel on a strict need-to-know basis. All staff with data access undergo security training and are bound by confidentiality obligations.
- Two-Factor Authentication: Players are encouraged to enable 2FA on their Accounts. Internal citinow77 systems handling Personal Data require 2FA for all staff logins.
- Regular Security Audits: citinow77 engages independent security auditors to conduct regular penetration testing and vulnerability assessments of our Platform infrastructure.
- Incident Response Plan: citinow77 maintains a documented data breach incident response plan. In the event of a confirmed breach affecting Personal Data, affected players will be notified in accordance with applicable regulatory requirements.
While citinow77 takes robust measures to protect your data on our side, the security of your Account also depends on you. Please use a strong, unique password for your citinow77 Account, enable 2FA, and never share your login credentials with any third party. citinow77 will never ask for your password via email, live chat, or any other communication channel.
11 Your Rights
You hold the following rights in respect of your Personal Data held by citinow77. To exercise any of these rights, please contact our support team using the details in Section 15.
You have the right to request a copy of all Personal Data we hold about you. We will provide this within 30 days of a verified request, free of charge for the first request per12-month period.
If any Personal Data we hold is inaccurate or incomplete, you have the right to request correction. You may update most Account details directly via your Account settings.
You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations (see Section 8).
You may request that we restrict processing of your data in certain circumstances — for example, while the accuracy of the data is disputed or while an objection to processing is assessed.
You may request a structured, machine-readable copy of the Personal Data you provided to us, where processing is based on your consent or on a contract and carried out by automated means.
You have the right to object to processing of your Personal Data where citinow77 relies on legitimate interests as the legal basis, including objecting to use of your data for direct marketing purposes.
How to Exercise Your Rights: Submit your request to our support team at [email protected]. We will verify your identity before processing any data rights request to protect against fraudulent access. Most requests are fulfilled within 30 calendar days. Complex or high-volume requests may take up to 60 days, in which case we will notify you of the extended timeline.
12 Protection of Minors
citinow77 operates a strict minimum age policy of21 years. We do not knowingly collect Personal Data from any person under the age of 21. Age verification is a mandatory component of the KYC process and is conducted before any withdrawal is processed.
Where citinow77 discovers or suspects that a Player Account is held by a person under 21 years of age, we will: (a) immediately suspend the Account; (b) conduct a review of all transactions associated with the Account; (c) take steps to notify and, where appropriate, reimburse any net deposits; and (d) permanently close the Account and, where required by law, notify relevant authorities.
If you are a parent or guardian and believe that a minor under your care has opened an Account or provided Personal Data to citinow77 without your knowledge or consent, please contact our support team immediately. We will take prompt action to investigate and rectify the situation.
For players aged 21 and above only. We take our obligations regarding underage gambling extremely seriously. Our age verification systems are designed to catch circumvention attempts, including the use of false identity documents. Providing false age information constitutes a breach of our Terms & Conditions and may constitute a criminal offence under applicable law.
13 Third-Party Services & Links
The citinow77 Platform may, from time to time, contain references to third-party services — primarily in the context of payment processing integrations with Malaysian payment providers such as Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong Bank.
When you interact with a third-party payment gateway or service in connection with a transaction on citinow77, you will be subject to that third party's own privacy policy and terms of service. citinow77 is not responsible for the privacy practices, data handling, or security of third-party services, even where those services are accessed through or in connection with the citinow77 Platform.
citinow77 does not embed third-party advertising networks, social media tracking pixels, or affiliate tracking scripts that would collect your Personal Data without your knowledge. Any third-party integrations are limited to operational necessities — payment processing, KYC verification, and game delivery infrastructure.
14 Changes to This Policy
citinow77 reserves the right to update or amend this Privacy Policy at any time. We will provide advance notice of any material changes — such as changes to the categories of data we collect, the purposes for which we use it, or the third parties with whom we share it — by publishing the updated Policy on this page with a revised "Last updated" date, and by notifying registered Players via their registered email address where the changes are significant.
Minor clarifications or corrections that do not alter the substance of our data practices will take effect immediately upon publication without specific notice.
Your continued use of the citinow77 Platform following the effective date of any amendment to this Policy constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you should cease using the Platform and may request Account closure in accordance with our Terms & Conditions.
We recommend reviewing this page periodically to stay informed of any updates. The "Last updated" date displayed at the top of this page always reflects the most recent revision.
15 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way citinow77 handles your Personal Data, please contact our Data Protection team using the details below. All privacy-related enquiries are treated as confidential and handled by trained personnel.
Email: [email protected]
Subject Line: Privacy Policy Enquiry / Data Rights Request
Response Time: Within 5 business days for general enquiries; up to 30 calendar days for formal data rights requests.
Support Hours: 24/7, 365 days a year — including all Malaysian public holidays.
For account-related queries unrelated to privacy, please visit our FAQ page or contact our live support team directly through the Platform. For responsible gambling concerns, please refer to our Responsible Gambling page.
Our Privacy Commitments at a Glance
Six ways citinow77 puts your privacy first — not as a legal obligation, but as a genuine operating principle.
Your personal and financial data is protected by AES-256 encryption at rest and TLS encryption in transit — the same standards used by banks and financial institutions across Malaysia.
citinow77 will never sell, rent, or trade your personal data to advertisers or brokers — ever. Your data is used only for the purposes described in this Policy.
Access, correct, delete, or export your data at any time. Data rights requests are handled within 30 days by trained privacy personnel — no bureaucratic runaround.
We keep your data only as long as necessary — active accounts retain data for the account lifetime; closed accounts are retained for 5 years per regulatory requirements, then securely deleted.
We use cookies only for operational necessity, analytics, and (with your consent) personalisation. No hidden third-party tracking cookies. Cookie preferences are fully manageable through your browser.
Privacy and data protection enquiries can be submitted at any time. Our support team is staffed round the clock, includingHari Raya, Chinese New Year, Deepavali, and all Malaysian public holidays.
We're Here to Help
If you'd like to understand more about how citinow77 handles your data, exercise your data rights, or simply learn more about our platform, explore the links below.
Privacy enquiries: [email protected] | Available 24/7 including Malaysian public holidays